Every day, U.S. businesses spend
more than $500 million at risk on advertising.
Craigslist revolutionized classified advertising in the US.
Ebay revolutionized second hand sales in the U.S.
United Networks of America revolutionized discount drug sales,
signing 73 million subscribers for free.
They take their free drug card to Pharmacies,
get a reduced rate and UNA receives a commission
from the pharmaceutical manufacturer and the pharmacy.
Facebook revolutionized personal communications in turn creating massive, easily targeted, audiences.
Google began the revolution of the advertising model by creating
a pay for action tracking that made advertising more accountable, finally.
Advertisers, for the first time, could pay nothing to advertise,
paying only if a prospect “clicked” on their Google Pay Per Click Ad.
Then Groupon Model (with over 600 Coupon sites) invented the Risk Free Advertising option.
But, as noted, there are many limitations for which businesses
can use these options and how often they can utilize them.
Overall the advertising model on the Internet had not changed until now.
Websites still have to run up the number of daily visitors and then
find a company to sell a banner or pay per click ad to.So we thought…
“Why not revolutionize the industry of advertising?”
Why not take the money, the more than $500 million a day in
advertising, being spent at risk with TV, radio, newspapers, etc.,
and shift it from 100% at risk for businesses to discounts
for customers… buyers… FOR FREE to the businesses?
In other words, advertising is about to change forever and the
businesses will win with zero risk on advertising while the consumers
win with lower prices on everything from tacos to Toyotas…
what they want, when they want it.
We’re literally cutting out the middleman – CBS, NYTimes, CNN, FOX, etc.
GROUPON/LIVING SOCIAL vs. TOPS IN AMERICA
|
100% Risk Free for Businesses
Money collected in advance
Businesses have to wait 12 – 24 months before offering another G/LS
Small revenue for business but lots of “customers” generated for the advertiser on episodic basis
Consumer pays for G/LS based on what is offered not what is needed or wanted
Deals have limited appeal geographically
Deals rarely range beyond food or spas
Deals need “tipping points” for validity |
100% Risk Free for Businesses
Money collected in advance
Businesses make offers 24/7
Business offer is always advertised with a competition for largest discount offered per city and business category
Consumer pays for discount for what they want when they want it
Discounts are localized by category and service
Discounts on anything… everything…
Power of one – Consumers in control... Businesses literally set their tipping points in real time... moving their discount offers up or down depending on the amount of sales and/or the amount of discount offered by competitors |
