Every day, U.S.
businesses spend
more than $500
million at risk on advertising.
Craigslist
revolutionized classified advertising in the US.
Ebay
revolutionized second hand sales in the U.S.
United Networks
of America revolutionized discount drug sales,
signing 73 million subscribers for free.
They take their free drug card to Pharmacies,
get a reduced rate and UNA receives a commission
from the pharmaceutical manufacturer and the pharmacy.
Facebook revolutionized personal communications in turn creating massive, easily targeted,
audiences.
Google began the
revolution of the advertising model by creating
a pay for action tracking that made advertising more accountable, finally.
Advertisers, for the first time, could pay nothing to advertise,
paying only if a prospect “clicked” on their Google Pay Per Click Ad.
Then Groupon Model (with over 600 Coupon sites) invented the Risk Free
Advertising option.
But, as noted, there are many limitations for which businesses
can use these
options and how often they can utilize them.
Overall the
advertising model on the Internet had not changed until now.
Websites still
have to run up the number of daily visitors and then
find a company to sell a banner or pay per click ad to.So we thought…
“Why not revolutionize the industry of advertising?”
Why not take the
money, the more than $500 million a day in
advertising, being spent at risk with TV, radio, newspapers, etc.,
and shift it from 100% at risk for businesses to discounts
for customers… buyers… FOR FREE to the businesses?
In other words, advertising is about to change forever and the
businesses will win with zero risk on advertising while the consumers
win with lower prices on everything from tacos to Toyotas…
what they want, when they want it.
We’re literally cutting out the middleman – CBS, NYTimes, CNN, FOX,
etc.
GROUPON/LIVING
SOCIAL vs. TOPS IN
AMERICA
|
100%
Risk Free for Businesses
Money
collected in advance
Businesses
have to wait 12 – 24 months before offering another G/LS
Small
revenue for business but lots of “customers” generated for the advertiser on episodic
basis
Consumer
pays for G/LS based on what is offered not what is needed or wanted
Deals
have limited appeal geographically
Deals
rarely range beyond food or spas
Deals
need “tipping points” for validity
|
100%
Risk Free for Businesses
Money
collected in advance
Businesses
make offers 24/7
Business
offer is always advertised with a competition for largest discount offered per city and
business category
Consumer
pays for discount for what they want when they want it
Discounts
are localized by category and service
Discounts
on anything… everything…
Power
of one – Consumers in control... Businesses literally set their tipping points in
real time... moving their discount offers up or down depending on the amount of sales
and/or the amount of discount offered by competitors
|
