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GROUPON & LIVING SOCIAL vs. TOPS IN AMERICA  - THE REVOLUTION

     

GROUPON/LIVING SOCIAL  vs.    TOPS IN AMERICA 

 

100% Risk Free for Businesses 

 

Money collected in advance 

 

Businesses have to wait 12 – 24 months before offering another G/LS 

 

Small revenue for business but lots of “customers” generated for the advertiser on episodic basis

Consumer pays for G/LS based on what is offered not what is needed or wanted 

 

Deals have limited appeal geographically 

 

Deals rarely range beyond food or spas 

 

Deals need “tipping points” for validity 

 

100% Risk Free for Businesses 

 

Money collected in advance 

 

Businesses make offers 24/7 

 

 

Business offer is always advertised with a competition for largest discount offered per city and business category

Consumer pays for discount for what they want when they want it 

 

Discounts are localized by category and service 

 

Discounts on anything… everything…
 

Power of one – Consumers in control...  Businesses literally set their tipping points in real time... moving their discount offers up or down depending on the amount of sales and/or the amount of discount offered by competitors