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GROUPON/LIVING
SOCIAL vs. TOPS IN
AMERICA
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100%
Risk Free for Businesses
Money
collected in advance
Businesses
have to wait 12 – 24 months before offering another G/LS
Small
revenue for business but lots of “customers” generated for the advertiser on episodic
basis
Consumer
pays for G/LS based on what is offered not what is needed or wanted
Deals
have limited appeal geographically
Deals
rarely range beyond food or spas
Deals
need “tipping points” for validity
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100%
Risk Free for Businesses
Money
collected in advance
Businesses
make offers 24/7
Business
offer is always advertised with a competition for largest discount offered per city and
business category
Consumer
pays for discount for what they want when they want it
Discounts
are localized by category and service
Discounts
on anything… everything…
Power
of one – Consumers in control... Businesses literally set their tipping points in real
time... moving their discount offers up or down depending on the amount of sales and/or the
amount of discount offered by competitors
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